Ménage à Trois
Client
Ménage à Trois, Napa, California
Deliverables
Brand Guideline Book
Goals
Create brand guidelines to ensure consistency across all marketing channels
My Role
Graphic + Production Designer
Working on behalf of Trinchero Family Estates
About Ménage
Ménage à Trois launched in St. Helena, California in 1996 with a convention-shattering blend of three red varietals. In a pacesetting move, Ménage à Trois combined Zinfandel, Merlot and Cabernet Sauvignon. This was before red blends were the iconic segment they are today, and it cemented the brand as a catalyst behind the popular California Red Blend category.
Visit their website here
Brand Guidelines
The Ménage brand underwent a huge packaging overhaul and brand redesign for 2 years under the direction of the marketing team at Trinchero Family Estates. In Fall of 2024, I was tasked to organize the efforts of the designers involved and champion a set of new brand guidelines to guide freelancers and partner agencies on the design collateral.
While I was lead designer on these guidelines, I had assistance from Design Director Maya Ostrander, who managed this project and deliverables.
