Complicated Wines
Line Extension
Client
Aldi Grocery Stores
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Deliverables
Expand Complicated brand with 3 new varietals
Keep integrity of original design but make each SKU unique
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Goals
Line Extension; New products that fits current SKUs
Press Check labels at printer in Napa
My Roles
Packaging Designer and Production Designer ​​
About Complicated
Complicated offers a line of affordable wines, available at Costco and other retailers around the United States. At the time of the line extension, Complicated consisted of 3 red wines and a Chardonnay offering. After success of these SKUs, several line extensions began to build out the brand further. Thus, I was added on as designer for these projects.
Design Iterations
Taking into account the previous Complicated label designs, I began the gradual line extensions to build out the brand. With the success of each new SKU, there led to be the creation of others. The line extension was a gradual process, taking place over 2 years.
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Final Product Shots
